Lewis Hamilton’s success as a Formula One driver has made him a highly sought-after brand ambassador, with some of the world’s biggest brands clamoring to partner with him. From fashion to luxury to sustainability, Hamilton’s endorsement portfolio is as diverse as his interests. Let’s take a closer look at some of the brands he represents.
MERCEDEZ BENZ:
When Lewis Hamilton signed with Mercedes-Benz in 2013, it was a pivotal moment in his career. The contract gave him a hefty salary and also the opportunity to represent the brand as an ambassador, driving awareness for its high-end cars. This extension of his contract in 2023 is a testament to Hamilton’s success and enduring influence as a global star. The contract ensures that Hamilton will be one of the highest-paid F1 drivers in history, with a salary of USD 147 million a year. The contract also solidifies his place as one of the most valuable brand ambassadors in the sport.
TOMMY HILFIGER:
In 2018, American fashion brand Tommy Hilfiger announced a multi-year partnership with Lewis Hamilton, which would see the brand’s logo appear on Hamilton’s racing gear and off-track outfits. The partnership also included a fashion line, TOMMYXLEWIS, which made its debut during New York Fashion Week in 2018. Hamilton’s involvement with Tommy Hilfiger was a significant step in his journey as a fashion icon.
The partnership has been a great success for both parties.
PUMA:
When German sportswear giant Puma signed a multi-year partnership with Lewis Hamilton and the Mercedes-Benz F1 team in 2019, it was a major coup for the brand. The deal, worth a reported USD 2.6 million, saw Hamilton become one of the company’s leading global ambassadors and helped to boost its profile in the motorsports world.
For Hamilton, the partnership was another opportunity to expand his brand beyond the world of racing. It also allowed him to showcase his unique sense of style, which has become a major part of his public persona. The Puma deal has given Hamilton the chance to create his own signature as well.
QUALCOMM:
In 2016, chipmaker Qualcomm signed a five-year deal with Lewis Hamilton and the Mercedes-Benz Formula One team. The deal, worth around USD 9.8 million, was a significant coup for Qualcomm, which was looking to expand its presence in the motorsports world. As part of the deal, Hamilton would serve as a brand ambassador for Qualcomm and its technologies, helping to promote its products and services to a wider audience.
In addition to this, Qualcomm also provided its technical expertise to the Mercedes-Benz team, helping them to collect and analyze data from their cars.
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