A dynamic duo like no other
As Woods announced his split from Nike yesterday, the two global media stars who have together revolutionized sports marketing over the course of their 27-year partnership may have done so for the last time.
Thanking Phil Knight, the founder of Nike, he concluded by saying, “See you in LA!” and implying an impending announcement.
The company gave a comparable response:
Woods helped Nike reach new heights in the golf apparel market with his innumerable Nike advertisements and his signature spikeless shoes. The ascent of golf into the mainstream of popular culture was aided by such endeavors. The only collaboration between Nike and Michael Jordan that has had a greater impact on popularizing a sport and setting trends is that one.
This 2019 Nike-Tiger ad, which commemorates his final major victory at the Masters, perfectly encapsulates the passion and breadth of their legendary relationship:
