Tiger Woods, the golfing legend whose iconic red swoosh was synonymous with Nike for years, has parted ways with the sportswear giant. This has opened up a scramble among major brands to secure the endorsement of one of the most recognizable athletes in the world. Here are five brands that have been linked with Woods in the post-Nike era:
Adidas: The German sportswear giant is a natural competitor to Nike and would love to add Woods to its stable of star athletes. Adidas already has a strong presence in golf, sponsoring players like Dustin Johnson and Collin Morikawa. Woods’ endorsement would be a major coup for Adidas and could help them further challenge Nike’s dominance in the golf market.
Skechers: The upstart footwear brand has been making waves in golf in recent years, signing endorsements with Matt Fitzpatrick and Brooke Henderson. Skechers is known for its comfortable and stylish shoes, which could appeal to Woods’ fans who are looking for an alternative to Nike. A partnership with Woods would also give Skechers instant credibility in the golf world.
Greyson Clothiers: This is a luxury golf apparel brand founded by Woods himself. While Woods has not officially announced that he will be wearing his own brand on the course, it is a natural fit. Greyson Clothiers is known for its high-quality, stylish apparel, and Woods would be the perfect model for his own brand.
Malbon: This is a relatively new golf apparel brand that is quickly gaining popularity. Malbon is known for its bold and colorful designs, which could appeal to Woods’ younger fans. A partnership with Woods would give Malbon a major boost in brand awareness and could help them establish themselves as a major player in the golf apparel market.
New Balance: The Boston-based footwear brand has a long history in golf, sponsoring players like Ben Crenshaw and Tom Watson. New Balance is known for its comfortable and supportive shoes, which could appeal to Woods as he recovers from injuries. A partnership with Woods would also help New Balance reach a wider audience and could help them grow their golf business.
It remains to be seen which brand, if any, will ultimately secure Woods’ endorsement. But one thing is for sure: the bidding war is likely to be fierce, and the winner will be the brand that can offer Woods the best deal and the best opportunity to leverage his global appeal.
